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Premium Statement Service by Dr. Robert Edinger

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Dr Robert Edinger with Son David

MA Public Relations, Corporate Communication

People are becoming ever more sophisticated and what passed as a strong PR strategy even a decade ago may be no longer effective in an age of internet networking and a general distrust of corporate ‘spin’. It is also fascinating to see that, for all the training and knowledge accumulated by PR professionals, ill-considered remarks by a senior executive or a CEO of large companies continue to be a regular feature of corporate news with often disastrous but largely avoidable outcomes. PR ‘disasters’ have particularly fascinated me even before I began my bachelor degree studies in International Business Communication and I believe that careful study of them has the potential to teach much to PR professionals and senior executives of all specialties.

 This is a particularly interesting time in the world of PR and Corporate Communications requiring the adjustment of current techniques and thinking to new situations and to researching, designing and applying methods of getting a message over. I very much want to be involved in this process. I can think of no better way of acquiring the education I seek than by joining this particular program. I am drawn by the teaching methods involving as they do actual corporate projects and I am aware of the prestigious reputation of the faculty members and the quality of the program amongst professionals as evidenced by the awards given in recognition of its effectiveness.  

 My goal is to acquire the very highest available level of skills and knowledge in my chosen field and initially to apply these for the benefit of an international non-profit organization and ultimately in founding my own firm. I believe that the relevance of my bachelor degree studies and my experience in sales, PR/event and customer relationship management will enable me to bring useful insights and ‘add value’ to my class. I am a sociable person who gets on well with others. I realize that a likeable ‘messenger’ adds much to the positive perception of the message itself and believe that I have the characteristics to do so. I enjoy working as a member of a team working towards a common and useful goal and look forward to working in project teams.

 I have spent six months in the US studying in Georgia and travelling. I am also quite widely travelled otherwise having visited Greece, Germany and Turkey.  I also spent several months ‘backpacking’ in India and Thailand and was exposed to different cultures, social structures and the contrasts between rich and poor, it was this experience that had fired an interest in working for a charitable organization once I have completed the program. I am very interested in acquiring knowledge of new cultures and in sharing knowledge of my own and so look forward to the opportunities that I will find in the multi-cultural environment of New York.

 I know that this highly prestigious program will attract many well qualified applicants. However I believe that I am an exceptional candidate. I have a bachelor degree in a closely related discipline; I have practical volunteer experience in PR projects and relevant professional experience in being part of the public ‘face’ of organizations. My main recommendation is a passion to become an honest and highly effective communicator assisting organizations in identifying and resolving internal and external communication problems and in providing them with a positive and widely heard voice.

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